How long should a video be?

The biggest myth about marketing videos:

"Keep it short. No-one watches long vids."

👉 Nike's 25 minute video on how they made a shoe: 20 million views.

👉 Apple's 10 minute vid on their new headset: 200 million views.

👉 Mr Beast's YouTube videos 12+ minutes. 1 billion views... per day

A good video will keep you watching — no matter the length.

It's the same with marketing videos.

Length isn't the issue.

The issue is boring content.

It's video. Let's make it amazing.

#marketing#content#videoproduction